Join me, Rasika Fernando, a visionary Brand catalystist hailing from the coastal city of Negombo, Sri Lanka. As a Brand Marketing Strategist , Dubai, I am dedicated to creating amazing and captivating brand narratives for clients worldwide.

My passion for branding ignited 15 years ago when I delved into the world of multinational apparel brands such as Nike, Victoria's Secret, Matalan, and more, during my tenure at poly creations (Pvt) Ltd in Sri Lanka's capital. From there, my career has been a remarkable fusion of learning, growth, and seizing exciting opportunities.

My journey began humbly as a Computer Hardware Technician in 2008 during my schooling, where I faced challenges and relished the experience. It laid the foundation for my thirst for knowledge and continuous personal development.

In 2012, by chance, I entered the realm of sales and marketing, and that's when I truly discovered my calling. The passion that fuels my entire career was ignited, and there was no turning back.

However, it was in 2015 that my true branding odyssey commenced. Joining Coco Ceylon Exports (Pvt) Ltd as a Business and Brand Development Manager, I had the privilege of spearheading sales, branding, marketing, operations, and logistics for the organization. It was a transformative experience, akin to a university education, where I honed my skills and unleashed my creativity.

Throughout my illustrious career, I have led and collaborated on numerous projects, working with esteemed brands like Cocoma, Marina, Kapthura, and many more. Each venture has been an opportunity to showcase my expertise in sales, branding, marketing, and strategy, leaving an indelible mark on the industry.

When asked about my greatest achievement, one milestone stands out—the prestigious World Travel Awards 2019, won by Figo Holidays (Pvt) Ltd. Leading the organization through turbulent times, amidst travel restrictions imposed on Sri Lanka after the Easter Sunday terror attack, I guided my team to this invaluable global recognition. Simultaneously, we secured consecutive local accolades at the National Business Excellence Awards 2019, a testament to our unwavering dedication and unwavering spirit.

Awards throughout my journey